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The Rise of Creative Directors: Why This Role is Saving Businesses in 2025
In 2025, companies that fail to recognize the strategic importance of their Creative Director are losing market share at an alarming rate.
John Mediana
Feb 35 min read
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Why Focusing on Short-Form Content Might Be Hurting Your Brand Today
Is short form content hurting your brand in 2025? We dive into the insights in this article!
John Mediana
Jan 214 min read
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The Future of Business: How CEOs Can Blend Technology & Creativity for Market Domination
While technology enables clients to take video production into their own hands, the lack of strategy and creativity.
John Mediana
Jan 205 min read
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The Future of Video Production: Are You Better Off Filming Yourself?
DIY video is rising, but pros bring strategy & quality. The future? A hybrid approach: clients film, experts refine for max impact.
John Mediana
Jan 205 min read
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Navigating the TikTok Ban: How Creators & Businesses Can Pivot and Thrive
Embrace the TikTok ban as an opportunity to grow. Stay calm, increase your content output, choose your next platform wisely.
John Mediana
Jan 188 min read
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Why Hiring Video Editing Freelancers on Upwork or Fiverr Might Be the Biggest Mistake You’re Making
Hiring video editing freelancers from platforms like Upwork and Fiverr might seem convenient, but it often results in inconsistent quality,.
John Mediana
Jan 135 min read
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Invisible Leadership: The Cost of Staying Silent in a Noisy World and How to Fix it
TL;DR: Your personal brand is your most undervalued asset as an executive. In today’s competitive market, staying invisible costs you...
John Mediana
Jan 115 min read
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Why Your Company’s Foundations Feel Shaky (And How to Fix Them)
Feeling stuck in your business? It’s likely due to misalignment in your purpose, vision, mission, and values.
John Mediana
Jan 86 min read
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How Do You Know When To Start Hiring a Creative Team? Why Hiring a Creative Team Will Transform Your 2025
Your business growth in 2025 depends on consistent, high-quality content—and you can’t do it all alone.
John Mediana
Jan 46 min read
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Struggling with Creative Bottlenecks? How the C.R.E.A.T.E. Framework Transforms Team Meetings into Growth Powerhouses
How the C.R.E.A.T.E. Framework Transforms Team Meetings into Growth Powerhouses
John Mediana
Jan 34 min read
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The Ideal Creative Team Structure: Blueprint for Business Success in 2025
The way you structure your creative team can make or break your business. In 2025, creativity isn’t just about making things look pretty.
John Mediana
Jan 25 min read
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Building Wealth through Personal Branding and Expert Coaching
Content creation is wealth creation, but also offer creation is wealth creation.
John Mediana
Dec 18, 20247 min read
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Why Video Production is Key to Content Marketing Success for a Small Business in Gallatin, TN
Why Video Production is important to Small Gallatin Business
John Mediana
Jan 22, 20232 min read
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Permission-Based Marketing, Solved!
As a CEO, you need to stop wasting marketing dollars and reallocate that to building the personal brand.
John Mediana
Apr 18, 20212 min read
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What is Hybrid Marketing for the now? - How to pivot during the ad spend decline
Coronavirus has forced a rethink - the pandemic has led to an immediate drop in advertising spending.
John Mediana
Feb 16, 20212 min read
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What is Executive Branding?
Executive branding is the process of creating and building the human centric personal and professional brand of CEOs, c-suite executives and
John Mediana
Feb 10, 20214 min read
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How To Launch Your Thought Leadership Marketing Campaign In The Sea Of Noise
The point is to develop a strategy, align the resources you have against your target market and consistently use your work and your content.
John Mediana
Jan 25, 20213 min read
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Are You Effectively Repurposing Your Content?
Remember your followers need to hear from you frequently!
John Mediana
Jan 16, 20212 min read
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4 Ways CEO Personal Branding Affects Your Bottom Line
By establishing and elevating your personal brand, you can cultivate an admirable reputation, trust from colleagues and clients.
John Mediana
Jan 5, 20213 min read
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12 Essential Strategies On How To Build A Strong Executive Brand In 2021
Your brand communicates your distinction and the value you offer to your customers.
John Mediana
Jan 5, 20214 min read
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